Why is it necessary to check the traffic to your site? Your website traffic data will show you where the traffic is coming from, how visitors interact with your website, and what digital marketing strategies are working. If you want to get more subscribers, increase the sales of your online store, or simply increase your overall traffic, you need to check your blog analytics regularly.

By tracking site traffic, you will know where the site is currently and what you can do to improve it.

Website traffic

Why is it necessary to check the traffic of a competitor’s website?

Analyzing the traffic statistics of your competitor’s website can reveal a lot of useful information, for example:

  • Pages that bring your competitors the most traffic
  • What keywords your competitors are ranking for
  • Channels for which they have the most traffic

All this information can be used to improve your strategy content marketing, link building, keyword research, etc.

Website traffic inspection tools

There are many free and paid traffic testing tools you can use. Each of them has unique features and capabilities. Most experts use several tools to check their competitors’ website traffic estimates. But we recommend that website owners try at least two different tools for analyzing web traffic statistics.

By using a variety of tools, you can fill in the gaps and get more accurate traffic statistics for any website.
As your site grows and your budget grows, you can invest in multiple tools to gain more insight and dominate your market.

1. Google Search Console

Google Search Console is a free tool from Google that allows you to analyze traffic from search engines. This tool gives you a complete picture of how your site is viewed by search engines.

It shows the number of impressions, clicks, click-through rate (CTR) and the average position of your keywords in the search engines.

You can also see which pages are indexed if there are any errors, and more. After you add your site to Google Search Console, you can start viewing your site data.

2. Ubersuggest

Ubersuggest is a free and premium tool from Neil Patel that offers tons of useful website traffic data. It is easy to use and the interface is made for beginners. If you’ve never done keyword research or traffic analysis before, this tool makes the process incredibly easy.

All you have to do is enter the URL of the website you want to analyze and click Search.

The Traffic Overview page lists the total number of keywords the site ranks for, monthly organic traffic, domain authority, and total backlinks.

You can also dig deeper into each section of the traffic report. For example, drill down on the “Most Popular Pages” results to get a breakdown of each published page on your site and the estimated traffic that it brings each month. The results also give you the approximate number of backlinks, as well as the number of Facebook and Pinterest shares.

The free version of the tool gives you access to data for the last 3 months.

3. Ahrefs

Ahrefs crawls over 6 billion web pages every day, with over 200 million websites indexed. This is a lot of data, but it gives you useful insights to help you outperform your competitors and get more traffic.

The interface is very simple and user-friendly. Just enter the website URL in the search box and the tool will retrieve all available information about the website. The Search Review Report gives you an overview of the organic search traffic a site is getting, domain authority, top competitors, and more.

While there is a lot of data, it’s easy to filter out and find the website metrics you want. Keep in mind that traffic data only shows organic search data and not other sources like social media.

There is a 7-day trial for $ 7.

4. SEMRush


SEMRush is a versatile traffic analysis and competition research tool. It is a great tool for analyzing and monitoring the traffic of any website. After entering a competitor’s URL, you’ll get a detailed breakdown of your competitor’s total traffic.

You will be able to see important website metrics such as monthly traffic volume, traffic distribution by country, keywords that bring them the most traffic, and more.

The Traffic Analytics tab displays the number of unique visitors, the total number of visits, the average visit length, the number of page views, and the bounce rate that the site receives.

This function is similar to view your competitor’s Google Analytics account.

Another great feature called Bulk Traffic Analysis allows you to analyze traffic levels for multiple competitors at once. Depending on your hosting plan, you can compare up to 200 sites. It gives you a complete picture of your niche, the websites receiving the most traffic, and any traffic opportunities you might want to take advantage of.

You will also find in-depth traffic analytics reports that provide information on which sites are sending the most referral traffic, which pages on their sites are the most valuable, and which places are bringing them the most traffic.

5. SimilarWeb

SimilarWeb is an online website traffic checker that gives you an overview of your competitor’s traffic and which channels are most valuable. Instead of just providing traffic from search, you’ll get detailed reports on your entire traffic strategy. By launching your site with this tool, you will get a breakdown of total traffic, including a report by country.

You will get interaction metrics such as bounce rate, number of pages viewed per visit, average visit length, and top traffic sources for that website.

Beyond regular search traffic, you will learn which paid keywords are driving website traffic, which social channels are most valuable, and the display networks the site uses to monetize.

Finally, you will receive detailed information about the site’s audience.

The free version of the tool provides you with useful traffic data. If you require more detailed reports, you can create a corporate account with a customized price.

6. SERPStat

Serpstat offers a wide range of different SEO tools. What started out as a simple keyword research tool has evolved into a versatile website analysis tool.

Although it has many functions, it is still very easy to use. Just enter the URL and the tool will generate a traffic report. There are traffic checking functions, as well as tools for analyzing backlinks, site auditing and rating tracking.

Traffic analysis features provide you with all kinds of useful data about a website, including the regular and paid keywords that drive traffic, the average number of visitors the site receives per month, and the pages that receive the most traffic. You will also find trending information to see how site rankings, traffic, and keywords change over time.

The free version of the tool gives you access to some of the generic data available for a domain name.


Checking your competitors’ traffic will give you an idea of ​​your market and what you can do to get more traffic to your site. While monitoring your own website traffic will show if your SEO, social media and other traffic generation strategies are working.

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