Many entrepreneurs have appreciated the advantages of an online store, and use it along with their real store, making additional profits, and many even switch exclusively to online business, since the benefits are significant.
What is e-commerce? This is the purchase and sale of services and / or goods through electronic channels, more precisely the Internet. There are four categories of e-commerce: B2B (business to business), C2B (consumer to business), B2C (business to consumer), and C2C (consumer to consumer). E-commerce has evolved over the years based on consumer procurement and digital technology. It is growing rapidly as users see the benefits:
- Various product comparison tools for consumers.
- Receiving goods from foreign suppliers at a much lower price.
- Large stocks and variety of assortment offered by online stores.
- The prices are lower than in regular stores due to the lower cost price.
- Convenience of getting goods delivered to your home, not with the added value of transportation, time and effort to go to the store.
Some of the benefits to consider when starting your own online store.
We all know that people who are in their own business always have more independence and more control over their professional destiny than people who work for others.
It can be argued that employees at the end of the day may be disconnected from work, while employers are always in work mode.
Conversely, a person with a small business will have more control and flexibility when it comes to how and when work needs to be done.
One of the benefits of an online store is that the owner will also have more control and creative freedom.
Starting a new business does not mean guaranteed success.
In the beginning, a business can be a source of income that is commensurate with investment.
Some people start a business after they see that their own ideas are generating profits for others.
If you open an online store, you will soon reap the benefits of your patience and hard work.
One of the advantages of an online store is the ability to use free software for your site, which will help you create your own online business and save your initial cash investment.
You can earn good income from your online store.
3. Mobile Commerce
Online shopping is changing rapidly and you must adapt to stay in this competitive business.
Mobile commerce or M-commerce is a growing trend today as it is easy to buy products from an online store using mobile applications.
This is an advantage of an online store and a disaster at the same time.
Since there are so many people browsing the internet from their smartphones today, you need to have a mobile version of your store website in order to drive traffic to your online store.
4. The Embodiment of Ideas
Your own business gives you more opportunities to do what you want, compared to working for someone else.
One of the main advantages of an online store is the embodiment of your ideas.
As an entrepreneur, you have the freedom to work when you want and do what you want.
For example, if you love painting, opening an online store selling a wide variety of colorful paints can provide you with much more opportunities to work in the field you love.
Being attracted to work always leads to a better future than working on any indifferent things.
5. Tax Benefit
The advantage of an online store is that you can take advantage of the tax benefits.
Since an e-commerce business can be conducted at home , this means savings in fees associated with rentals, computers, furniture, and even utility bills.
This may be one of the reasons for starting your own business on the internet, but it shouldn’t be the only reason.
6. Affordable Marketing
Forget about using expensive billboards, local ads or flyers to promote your online store.
Of course, you can use any of these options, but nowadays content marketing, social media and smart interfaces such as Facebook, Google Ads and Yandex, Vkontakte. Direct will help you reach a wider target audience faster and at a much lower cost. , which is also an advantage of the online store.
7. Customer Support
The customer is the most important aspect for any business.
Customers may have problems or questions regarding your products, such as shipping or the specifics of a particular product.
To manage such issues, you must have a good customer support team capable of handling customer issues in real time .
The service should be available 24/7, as your customers can use your online store at any time of the day.
Here you will be helped by the outsourcing of business processes , which is now used by many entrepreneurs, thereby saving their time and increasing profits.
It is very important to keep track of the activity of your online store and upgrade it over time.
You need to offer your customers something new on a regular basis so that customers keep coming back to your site.
Knowing all the advantages of an online store , you can safely open it, develop it and make a profit from it !