Online Teaching Today: How To Become An Expert And Where To Start An Online Teaching Business. To meet people, companies and the experts they need, networks are created, special services for sharing expertise. Expert economy is becoming one of the leading trends in 2020 – the volume of this sector of the economy is only increasing every day.
In the past year, the number of users of online educational platforms has increased unprecedentedly. Better yet, the trend continues. According to analysts, the segment of online courses will grow to $ 300 billion by 2025. If you have any industry expertise or practical skills, starting your own online training course is a great way to monetize talent.
Becoming an expert, sharing your theoretical knowledge, practical experience, creating your own courses and lessons is not only an interesting but also a profitable business idea. But, as in every case, the hardest part here is to start.
Who is an expert
A single definition of an expert in the online teaching environment has not yet been developed. However, there are several key characteristics of a professional:
- Has not only theoretical but personally gained experience.
- Has a broad outlook: not only deep knowledge in a certain subject area but also knowledge from many related areas.
- He is constantly engaged in self-education, constantly studies, analyzes his knowledge and skills, tries himself in various “professional challenges”.
- As a teacher, has enough time, energy, imagination and charisma to create quality courses, lessons and deliver them successfully.
Who is this business suitable for?
Like any other, this area is not suitable for everyone. If you have interesting unique knowledge or love and know how to teach – this is not enough.
Expert in Online Teaching:
- Able to quickly learn new skills.
- Always ready to expand the network.
- Committed to work to increase their income.
- Can quickly switch from one kind of activity to another, quickly solve non-standard tasks.
- Seeks recognition in the professional community.
What should be a modern online teacher
Online teaching is a modern sphere, which means that an expert must keep up with the times in order to be interesting to consumers of his products, and stand out favorably against the background of competitors.
Let’s highlight seven main qualities of a modern teacher:
- On the “you” with modern technologies. Reinstalling the OS, using mobile applications, accessing cloud storage is a common thing for him. Widely using modern technologies in life, he harmoniously integrates them into his studies.
- Constantly develops related skills. An expert learns to control emotions, speak in front of an audience, work in a team, and develop leadership qualities. Only a comprehensive communication experience will make his interaction with service consumers special and memorable.
- Financially literate. Before responding to an attractive offer, he calculates all the risks, soberly evaluates his knowledge and services.
- Knows his rights and respects others. Before devoting himself to online teaching, he devotes time to the legal side of the activity. He gets used to thinking critically and always questioning even the most authoritative statements. He knows where and how to get professional legal assistance, carefully prepares and studies the documentation, can defend his rights.
- Knows how to make money. Online teaching is just one of the paths for the ideal expert. He is capable of organizing a conference, developing his own blog, writing articles, conducting offline lectures, and even opening his own popular science circle.
- Competently distributes work and rest. The expert does not work with his last strength: an exhausted or sleepy person simply cannot give an interesting and vivid lecture. He remembers that chronic fatigue sooner or later develops into depression, burnout, therefore he loves and knows how to fully rest.
- Has a lot of hobbies and hobbies. Consumers of expert services are primarily interested in the personality of the teacher, his personal experience and achievements. When he has nothing more to tell about himself, besides work, it causes misunderstanding and even distrust. An expert is a versatile person who does not allow his favorite business to turn into a routine.
How to create and promote your personal brand
An expert in online education starts by building a personal brand. First of all, a future teacher must determine what distinguishes him favorably from a competitor:
- What are your most powerful images? They relate not only to knowledge in the subject area but also to the ability to apply and present this knowledge.
- In what visual image will you appear in the eyes of course buyers? Hairstyle, clothing style, demeanor, a touch of humor and irony – it’s all-important to think it over.
- What will be your teaching style? Emotional lectures or laconic notes, reference to real-life examples or statistics? This is the hardest part – your products must be interconnected and unique at the same time. And your style is to be recognized at a glance.
As soon as you form your personal brand, immediately start promoting it:
- Channel in Telegram.
- Text blog on Medium.
- Video channel on YouTube.
- Short reviews of personal and professional life on Instagram.
- “Word of mouth”: tell your friends in real life and social networks that you are ready to give a lecture or your own course.
Today there are a lot of platforms for the self-realization of experts:
• professional conferences
• colleges and universities
• online schools
• projects of additional education
• platforms for webinars.
How to turn your knowledge into a product
Perhaps the most difficult step is to transform your knowledge, your experience into a certain educational product, which should be both useful and interesting at the same time.
Experts who have already taken place to recommend to act according to the plan:
- Get from the organizers, curators of the educational event all the information about the general program and your lecture in particular. Chat with other invited experts – it is important that your product fits organically into the general outline.
- Ask yourself clear questions and give concrete answers: What will my students learn? What will they learn? What information do I want to convey to them? What impressions will remain after my lecture? This will help you in the future to create thematic blocks for the lecture.
- Get to know your future audience, research it. What level of knowledge do these people have? Why are they interested in your course? What do they want to get in your class? Imagine yourself in their place. How would you like to be presented with knowledge? How would the communication format with the teacher be comfortable?
How to create a sellable lesson
Having answered all the questions, you will come to the presentation of the thematic blocks of your future lecture. A product can be interesting and marketable even with the simplest structure – introduction, body and conclusion.
Let’s present a sample tutorial that works equally well for online and offline products.
There are three important things you need to do at the beginning of the session :
- “Warm up” the audience. Get to know her – at this stage, the “icebreaker” technique (techniques for maintaining a positive relationship with the teacher, between group members) helps.
- Introduce the topic of your lecture. Refer to the most vivid, emotional, life examples from your experience.
- Briefly outline the plan, format, duration of the session.
In the main part of the lecture, you can rely on the advice of experienced experts:
• Keep a course for active learning: your listeners do not passively perceive information, but discuss among themselves, perform practical tasks. This is a plus for the teacher: while the students are busy with teamwork, he can take a break, repeat the material.
• Leverage the experience of your listeners. The main principle of teaching in adults: to help, already in the classroom, “try on” the knowledge gained on your past, future life experience.
• Alternate between different forms of communication so as not to lose the audience’s attention. Divide the lesson into conditional 15 to 20 minute blocks. Between them, you can ask questions to listeners, summarize intermediate results.
• Don’t forget about feedback. Ask what was left unclear, what were the difficulties in completing the assignments.
At the end of the lesson, two points are important:
- Results. Review the most important thoughts and theses of the lecture.
- Discuss together. What did the audience like and what didn’t? What information do you remember?
Which of the acquired knowledge will they use? What lecture would they like to hear more?
The answers to these questions are first of all important for an expert: you will know what topic to prepare for the next lecture on, how to edit the structure of a future lesson, what points are more interesting to your potential audience than others.
Three important things to keep in mind
After you have drawn up the structure of the lecture, prepared all the necessary content, do not forget about three important things:
- Script your speech with minute-by-minute timing. Be sure to leave an extra 10% of your time for unforeseen circumstances.
- Design your presentation, supporting materials in your own recognizable style.
- Think through all the technical issues in advance so that they do not disrupt the lesson: from pre-registration of participants to the arrangement of tables in the classroom.
And the most important piece of advice for a beginner expert: don’t be afraid to make mistakes. Bad experiences are also the engine of your development. It allows you to draw important conclusions and successfully cope with the next attempt.